How do you sell heat pumps with the SEAI grant and the boiler scrappage bonus?

SEAI's heat pump grant is easiest to sell when you treat it as separate parts, each with its own condition, instead of one headline figure. This guide covers what the grant pays as of November 2026, what changed this year, how to raise Boiler Scrappage with a customer and how to quote the grant without overpromising.

What does the SEAI heat pump grant pay as of November 2026?

As of November 2026, SEAI's heat pump system grant page shows up to €14,500 towards a heat pump system in a house: up to €10,500 for the heat pump, up to €2,000 for radiators or underfloor heating and €2,000 Boiler Scrappage. Apartments, air-to-air systems and replacements have lower maximums.

Source: SEAI, heat pump systems grant page and Homeowner Application Guide, November 2026.

€14,500 is a ceiling, not the customer's number, until you have checked the home against SEAI's conditions. Replacements are covered in heat pump replacement and service.

What changed in the heat pump grant in 2026?

The grant changed twice in 2026: in February, and again in autumn with Boiler Scrappage.

• 3 February 2026: up to €12,500, made up of €6,500 for the heat pump, €2,000 for radiators or underfloor heating and a €4,000 Renewable Heat Bonus. See the SEAI heat pump grant blog from March 2026.
• 29 September 2026: SEAI announced a €2,000 Boiler Scrappage grant and said the measures open from 6 October 2026. See the enhanced grants announcement. Its heat pump page now shows up to €14,500, with up to €10,500 for the heat pump.

A quote, brochure or web page written before 29 September can show the old sums, and third-party sources can lag behind SEAI's own page. Quote SEAI's page and date your figure. SEAI says an eligible homeowner with an application already in progress gets the extra €2,000 added automatically, including where the Declaration of Works has been submitted and payment is awaited.

How does the boiler scrappage bonus change the sales conversation?

It gives you a reason to ask what heats the home today before you talk about the heat pump, because €2,000 of the maximum depends on it.

SEAI says the €2,000 applies where an oil or gas boiler, an electric storage system or a solid fuel system is being removed, and where a home without central heating gets a heat pump. It also says eligibility depends on your installation design, and the page can change again, so check the conditions for each home before you quote the figure. A short call script:

1. Ask what heats the home today, how old it is and whether it still works.
2. Check SEAI's Boiler Scrappage conditions against what you heard. If you are unsure, say so and confirm before the next call.
3. Show the sum in parts (heat pump, radiators or underfloor heating, scrappage) and say which apply to this home and which do not.
4. Give the customer a plain formula: net cost = quote total minus the grant parts that apply.
5. Agree the next step: the technical assessment if the home was built before 2007 and has no qualifying BER, otherwise the survey.

When a customer asks "will I get the full amount?", the honest answer is "up to that, and here is what applies to your home".

Which homes are eligible in the first place?

A home needs an MPRN and must have been built and occupied before 2021. Homes built before 2007 need a technical assessment unless a valid BER shows a Heat Loss Indicator of 2.3 W/(K·m²) or less, and SEAI's grant towards that assessment is €200 as of November 2026.

A replacement for an existing heat pump is a different case. The maximum as of November 2026 is €6,500, or €4,500 for an apartment, and only where SEAI never grant-aided the old unit and no warranty would cover its replacement cost, per SEAI's Homeowner Application Guide. The Boiler Scrappage and the radiator or underfloor parts do not apply. Do not show a first-install total to a replacement customer.

SEAI says a customer applying alone must have grant approval before works start, has 30 days to accept the offer and then has eight months from the offer date to finish the works, get the post-works BER and return the paperwork.

Check all of this on the first call, before you spend a visit. The full question list is in qualifying heat pump leads, and the conditions themselves are on SEAI's heat pump grant page.

How should the grant appear on your quote?

Show the grant as separate lines marked "up to", next to the full price, with the conditions beside them. Use this layout:

• The system price, with the heat pump and any radiators or underfloor heating it covers.
• One line each for the heat pump, the radiators or underfloor heating and Boiler Scrappage, each marked "up to" and dated, for example "SEAI figures as of November 2026".
• A line for the technical assessment where the home needs one.
• A net cost if every part applies, and a second net cost if the scrappage part does not.
• A sentence saying the amounts are SEAI's maximums and depend on the home meeting SEAI's conditions.

SEAI's contractor registration page says Better Energy Homes contractors must have a written contract with the homeowner before starting any works. Keep the quote and the contract consistent, so the grant wording means the same thing in both. The wider structure of a good quote is in writing a heat pump quote.

How do you avoid promising a grant the customer will not get?

Never state the grant as a fixed sum. It is an "up to" figure with conditions that SEAI sets, and the customer has to meet them.

• Say "up to" every time, in writing and out loud.
• Date every figure. The amounts changed in February and again in autumn 2026, and they can change again.
• Confirm the MPRN, the build date and whether a technical assessment is needed before the quote goes out.
• Never call the grant certain. Say what the conditions are and which you have checked.

A wording you can adapt: "SEAI grant: up to [amount] for the heat pump, up to [amount] for radiators or underfloor heating and [amount] Boiler Scrappage, as of [month, year]. These are SEAI's maximums. What you receive depends on your home meeting SEAI's conditions and may be lower."

Typical grant mistakes that delay heat pump jobs

Most delays come from a figure or a condition that was not checked before the quote went out.

• Using an old or secondhand sum. Quoting the February figure, or another site's total, after SEAI's autumn change. Check SEAI's page in the week you quote.
• Missing the technical assessment. A home built before 2007 needs one unless a valid BER shows a Heat Loss Indicator of 2.3 W/(K·m²) or less. Finding that out after the survey costs you a second conversation.
• Treating a replacement like a first install. Showing €14,500 where the maximum is €6,500, or €4,500 for an apartment, and only if the old unit was never grant-aided.
• Skipping the build-date check. A home that was not built and occupied before 2021 does not meet SEAI's condition, however well it suits a heat pump.
• Presenting the scrappage part without reading its conditions. The €2,000 is a separate part with its own conditions.
• Letting your own paperwork lapse. SEAI's registration for Better Energy Homes contractors lists Renewable Installer Registration, a declaration of insurance and a tax clearance certificate. See heat pump installer training and registration and SEAI's renewable energy installer page.

For the wider picture of winning heat pump customers, start from the heat pump installer guide.